Pengaruh Kredibilitas Da’i Digital terhadap Kepercayaan dan Minat Mengikuti Dakwah Online pada Generasi Muslim Muda

Abstract

The development of digital media has transformed the patterns of Islamic preaching communication, in which da’i (Islamic preachers) no longer serve merely as conventional transmitters of religious messages but also function as digital communicators who establish relationships with audiences through various online platforms. The increasing consumption of online Islamic preaching content among young Muslim generations highlights the importance of da’i credibility in shaping audience trust and their interest in participating in digital preaching activities. This study aims to analyze the influence of digital da’i credibility on trust and interest in following online Islamic preaching among young Muslim generations. The study employs a quantitative approach using a survey method involving young Muslim social media users who actively engage with digital Islamic preaching content. Data were collected through questionnaires and analyzed using statistical techniques to examine the relationships among the research variables. The findings indicate that digital da’i credibility, encompassing expertise, trustworthiness, and communicator attractiveness, has a positive influence on audience trust levels and their interest in following online Islamic preaching. These findings emphasize that the success of digital Islamic preaching is determined not only by the quality of religious messages but also by the ability of da’i to build credibility and establish authentic communication relationships with young Muslim generations.