Narasi Islam Wasathiyah Dalam Media Sosial: Kajian Analisis Wacana Terhadap Konten Dakwah Digital
Keywords:
Islam wasathiyah, social media, digital preaching, discourse analysis, religious moderation.Abstract
The development of social media has created new spaces for the production, distribution, and reproduction of Islamic discourses, including the narrative of Islam wasathiyah (moderate Islam) as a response to the dynamics of religious expression in the digital era. However, the presence of various digital preaching contents has also generated challenges, including discourse competition, polarization of religious interpretations, and differences in the representation of Islamic moderation values within virtual public spaces. This study aims to analyze the construction of Islam wasathiyah narratives in digital preaching content through a discourse analysis approach. Employing a qualitative method with a critical discourse analysis perspective, this research examines the forms of messages, communication strategies, and religious ideologies represented in Islamic preaching content disseminated through social media platforms. The research data were obtained through documentation of digital preaching content, observation of user interactions, and analysis of emerging Islamic narratives across social media platforms. The findings reveal that Islam wasathiyah narratives in social media are constructed through messages emphasizing balance, tolerance, inclusivity, and respect for diversity. Nevertheless, the study also identifies challenges, including the simplification of religious moderation concepts and competition with exclusive religious narratives. This study highlights the importance of critical and adaptive digital preaching communication strategies in strengthening the understanding of moderate Islam within digital public spaces.
Keywords: Islam wasathiyah, social media, digital preaching, discourse analysis, religious moderation.
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