Perubahan Pola Komunikasi Dakwah Generasi Z melalui Media Digital: Studi Fenomenologi pada Komunitas Muslim Muda

Abstract

The advancement of digital technology has brought significant changes to the patterns of Islamic preaching communication, particularly among Generation Z, who increasingly rely on digital media as a primary space for accessing religious information. These transformations have not only influenced the ways in which Islamic messages are delivered but have also reshaped the interaction patterns between da’i (Islamic preachers) and mad’u (audiences) into more open, interactive, and digitally community-based forms of communication. This study aims to analyze the transformation of Islamic preaching communication patterns among Generation Z through digital media within young Muslim communities. The research employs a qualitative approach using a phenomenological method to explore the experiences, perceptions, and religious communication practices of young generations in utilizing digital platforms as mediums for Islamic preaching. Data were collected through in-depth interviews, observations of digital preaching activities, and documentation of religious content disseminated through social media platforms. The findings reveal that Islamic preaching communication patterns among Generation Z have shifted from a one-way communication model toward a participatory communication model that emphasizes dialogue, content creativity, emotional engagement, and the relevance of everyday life issues. Digital media also plays a significant role in shaping new religious communities that enable Islamic value exchanges to occur in a more flexible and inclusive manner. This study highlights that the adaptation of digital Islamic preaching communication strategies has become an essential necessity for effectively reaching young Muslim generations in the era of technological transformation.